The (R)Tech Retail CEO Innovation Awards exist to highlight innovations that will enable the industry’s future. Winners will be invited to showcase and pitch at RILA’s 2018 Retail CEO Forum – an unprecedented opportunity to network with the most powerful chief executives in the retail industry – as well as press and media opportunities, and continued engagement through RILA events.
The (R)Tech Retail CEO Innovation Awards Focus
The (R)Tech Center believes that one trend is driving change in the industry more than any other: the trend toward Ubiquitous and Ultra-Personal Shopping.
Shopping will be invisible and ubiquitous, embedded into natural gestures and conversation, managed through a connected ecosystem, and considering all channels and all customers. Retailers and brands will become an integral part of customers’ lives, even outside of the purchasing context. Most purchases will occur outside of traditional shopping environments, but physical stores will benefit from the integration of digital information. Companies – retailers, consumer products, and others – will collaborate to share data and coordinate services, streamlining the path-to-purchase.